Rahul Thakur

Your Specialist in E-commerce Email Design for Sustainable Growth.

I partner with ambitious e-commerce brands to transform email into your most reliable and profitable revenue channel.

Explore My Work

Trusted by E-commerce Brands to Deliver Measurable Growth.

My email strategies are engineered for performance. Discover how I've empowered e-commerce businesses like yours to achieve significant ROI and enhanced customer lifetime value through targeted, data-driven email marketing.

Rahul's strategic approach to our Klaviyo flows led to a 40% lift in email conversion rates and significantly boosted our repeat purchase rate. He truly understands e-commerce dynamics.

Matthew Solomon, Founder of The Collegiate Lineup
Matthew Solomon Founder, The Collegiate Lineup

He took the time to deeply understand our brand voice. The email designs were not only beautiful but also drove a noticeable increase in customer engagement and direct replies.

Sarah Babiarz, Owner of Alexander Jane Boutique
Sarah Babiarz Owner, Alexander Jane Boutique

Working with Rahul was seamless. He delivered high-quality, campaign-ready emails quickly, helping us achieve a 65% increase in open rates after implementing his new template and insightful strategy suggestions.

Kairy-tate Barkley, Owner of French Cuff Boutique
Kairy-tate Barkley Owner, French Cuff Boutique
50+ E-comm Brands Elevated
30%+ Avg. Client Revenue Lift via Email
4.9 Avg. Client Rating (Upwork)

I've had the privilege of partnering with diverse e-commerce brands, helping them leverage email as a powerful growth engine.

Willow logo
Lullus logo
Alexander Jane Boutique logo
Dasai logo
The Collegiate Lineup logo
French Cuff Boutique logo

Case Studies: Email Marketing in Action

Dive into specific examples of how strategic email design and automation address key e-commerce challenges—from converting new subscribers and recovering abandoned carts to boosting promotional sales and fostering brand loyalty.

Thumbnail preview: Klaviyo welcome email series for an apparel brand
Welcome Flow

Apparel Brand Welcome Series (Klaviyo)

Designed to convert new subscribers into first-time buyers by establishing brand trust and highlighting unique value.

Thumbnail preview: Abandoned cart recovery email for a home goods e-commerce store
Abandoned Cart

Home Goods Cart Recovery (Shopify + Klaviyo)

A strategic multi-email flow to recapture potentially lost sales by addressing hesitations and offering compelling reasons to complete purchase.

Thumbnail preview: Seasonal sale email campaign for a beauty brand
Sale Campaign

Beauty Brand Seasonal Sale Campaign

Crafted to maximize engagement and drive conversions during key promotional periods with visually appealing, mobile-first designs.

Thumbnail preview: Versatile Klaviyo master email template for e-commerce
Master Template

Klaviyo Master Template System

Developed a flexible, on-brand modular template to empower an in-house team, enabling faster, consistent campaign creation.

Thumbnail preview: Product launch email sequence for a new gadget
Product Launch

Tech Gadget Pre-Launch & Launch Sequence

Engineered a multi-touch email sequence to build anticipation, generate buzz, and drive successful pre-orders for a new product.

Thumbnail preview: Customer win-back email flow for a subscription box service
Win-back Flow

Subscription Box Customer Reactivation Flow

Implemented a personalized win-back strategy to re-engage lapsed subscribers, reduce churn, and improve customer LTV.

Your Partner in Strategic Email-Driven Growth.

I offer comprehensive email marketing solutions specifically designed for ambitious e-commerce brands. My approach focuses on building robust, automated email systems that consistently drive revenue, enhance customer loyalty, and free you to concentrate on scaling your business.

Strategic Email Marketing & Klaviyo Automation

I develop and implement automated customer journeys (e.g., Welcome Series, Abandoned Cart Recovery, Post-Purchase Nurturing, Win-back Campaigns) within Klaviyo that are engineered to convert. My focus is on maximizing Customer Lifetime Value (LTV) and recovering lost revenue through intelligent segmentation, comprehensive audits, and continuous A/B testing, ensuring your email marketing works smarter, not harder, for your brand.

High-Converting Email Design & Development

Receive pixel-perfect, on-brand email designs crafted in Figma and expertly coded (HTML/CSS/MJML) for flawless rendering across all major email clients and devices, including critical dark mode optimization. I ensure your emails not only look highly professional but are strategically designed to drive action, build unwavering trust, and resonate deeply with your audience.

Dedicated E-commerce Email Partnership

Consider me an integral extension of your marketing team. You'll benefit from transparent communication (via Slack, Upwork, Email), dependable project execution, and proactive strategic insights tailored to your long-term e-commerce success. I'm committed to helping your brand thrive through impactful email marketing.

Core Tools & Platforms I Master

Klaviyo
Mailchimp
Other ESPs
Shopify
WooCommerce
Figma
HTML / CSS
Responsive
Rahul Thakur, specialist e-commerce email designer and Klaviyo strategist, represented by a professional illustration.

Meet Rahul: Your Email Marketing Architect

Hi, I'm Rahul. As an e-commerce email strategist and designer, my singular focus is to empower your brand to forge stronger customer connections and achieve significant, sustainable sales growth through intelligent email marketing.

With over 3 years dedicated exclusively to email marketing for e-commerce businesses, I've developed a deep understanding of the strategies that genuinely move the needle. My process goes beyond aesthetics; I immerse myself in your brand, meticulously analyze your customer data, and align every effort with your specific business objectives. This approach combines compelling, on-brand creative with data-driven insights, expertly leveraging powerful platforms like Klaviyo, Shopify, and Figma.

I firmly believe that the most effective email marketing feels personal, delivers genuine value to the recipient, and produces measurable, impactful results for your bottom line. Consider me not just a freelancer, but a committed strategic partner, deeply invested in your growth and dedicated to establishing email as a cornerstone of your e-commerce success story.

View My Profile on Upwork